Certified Virtual Assistant & Kajabi + WP Web Designer
You probably landed here because something in your business felt off and you couldn’t quite put your finger on it. It might not even have been broken enough to feel like a crisis, but you KNEW something was off. And now, you’re here because you need someone to decipher exactly what that is.
Maybe it’s the website that no longer sounds like you, or the backend that feels like it’s being held up with superglue, duct tape, and a smidge of caulking that doesn’t belong there. Or maybe you’ve been patching that same problem in different ways for the last two years and it keeps coming back because you keep hiring folks off Fiverr at 3am and then trying to fix their mistakes yourself using good ol’ Google and YouTube.
You deserve credit though because that feeling IS right. But, you already know the way you’ve been trying to fix it isn’t working, either.
Hi, *insert embarrassing Mom wave* 👋🏼
Ripping the bandage way off, I’ll start by saying I didn’t start this business with a vision board, grand plan, or anything sexy like that.
I grew up in the South Bronx. We didn’t have much, but what I did have was a brain that wouldn’t stop noticing things…What was broken…..What was missing….What everyone else had walked past without seeing. Like an American female* version of Sherlock Holmes LOL. That’s not something I learned in a book; although, yes, I also went to college and got that, too. It’s something poverty, marginalization, etc teaches you when you haven’t got any other tools. It really is like mama said: “Necessity really is the mother of all creation.”
*A note on language: Gender is a social construct. Further, Trans women are women. Black lives matter. I don’t work with anyone who is racist, homophobic, transphobic, fatphobic, ableist, classist, xenophobic, or islamophobic. I work with good humans. Full stop.
I hope that’s you.
This means sometimes I can see things in their website, their copy, their offers, that they simply cannot. Not because they’re careless, but because they’ve never had to be.
I put myself through college on a full scholarship. I also got married and spent years living across the world. More than fifteen cities and twenty homes, world schooling my children through all of it. And because I’ve always needed to be learning something, I spent those years going deep into everything nobody around me was talking about yet.
Content. Funnels. SEO. Design. Branding. Copywriting. One thing led to the next and I never stopped.
I wasn’t building a business. I was following.
Then I was hospitalized with Covid. I remember lying in that bed, body completely giving out, and watching small digital sales coming through on my phone. They were tiny. But I remember thinking, when I get out of here, I’m making this a real thing.
When I was discharged I tried to find work. Hiring managers told me directly that I was too old, that they preferred someone fresh out of university, that having children made me a liability. I was 35 with a degree, a decade of self-built expertise, and apparently unemployable (their loss!) So I built my own table.
I work with coaches, therapists, educators, founders, and creative entrepreneurs whose businesses have grown past the foundation they were built on. If you’re a kind human being with a strong ethos and desire to leave the world better than you entered… I want to work with you. Before I touch anything in your business, I ask you to show me the journey.
And I follow it, like a person following a piece of thread in excitement on their birthday morning. Every page, every click, every gap between what you’re saying and what your ideal client is actually hearing. Somewhere along that path the break reveals itself. And that work runs through The DEPTH Method™. It’s my signature framework that I developed after years of honing this down.
Maybe your website still describes who you were three years ago, or your systems are held together entirely by your own time and energy and the moment you stop pushing, everything slows. Or maybe the backend looks functional until someone actually tries to use it.
Whatever it is, I find it….. Then I tell you honestly what needs repairing, what needs rebuilding from scratch, and what’s genuinely fine and doesn’t need touching. I’ll always salvage what can be saved.
Fear not, because, EVERYTHING is fixable.
But, only if you fix the right thing.
I see the entire picture and the smallest detail simultaneously (thanks, autism & OCD). Clients, friends, and family, call it eagle eyes. Meh, I call it Tuesday. The years I spent learning everything across more cities and countries than most people visit means I bring a perspective to your business that someone who’s only ever operated in one context simply can’t. I’ve seen how different cultures build trust, communicate value, and make decisions.
That’s in every single thing I do.
I use tech and AI to move faster. BUT, the thinking, the judgment, the decisions about what your business actually needs versus what it thinks it needs, is never automated. That’s me, looking at your specific situation, with everything I’ve learned from over a decade of doing exactly this.
You’re established or actively growing. You’re excellent at your actual work. The backend, the website, the systems, that’s where things are unraveling and you’re exhausted from being the thing holding it all together.
You want someone you can hand it to completely. Someone who won’t need managing, chasing, or updating every five minutes. Someone who’ll treat your business with the same care you would, and honestly a little more.
If you’re still finding your direction, change course when you hear a new voice, or need to be across every decision, we’re probably not the right fit yet. I’d rather tell you that here than three weeks into working together.
Trust my judgment. That’s what I’m asking.
I’ve been doing this long enough to know the difference between what your business needs and what it thinks it needs. I’ll tell you the truth about that even when it’s not what you were hoping to hear. I’ll be honest without being hurtful. And I’ll treat your business like it’s my own, because that’s the only way I know how to work. I’ve built things from nothing before. Under pressure, with limited resources, in places where nobody handed me anything. I know how to find what works and I know how to make it last.
When something feels off in your business, that feeling is usually right. And with my method and intuition, we’ll get you there.
Clients trust me to simplify complex systems and guide the path forward. How can I help you, today?
As a creator myself, it’s always good to get a second pair of eyes on a project, and I always call on her for that. She’s easy to work with and always has really good ideas for things I’m working on. I highly recommend her for all your content/blogging/social media needs! She goes above and beyond every time.